Interactive Media School Application

Interactive media, a type of collaborative media, refers to media that allows for active participation by the recipient, hence interactivity. Traditional information theory would describe interactive media as those media that establish two-way communication. In media theory, interactive media are discussed along their cultural implications. The field of human–computer interaction deals with aspects of interactivity and design in digital media. Other areas that deal with interactive media are new media art, interactive advertising and video game production.