Sales and Marketing: The Art of Convincing Other People to…

Sales and Marketing degrees encompass majors such as Sales and Marketing Education, Marketing, Sales and Distribution and Selling Skills and Sales Operations. Sales and Marketing Education majors learn how to teach their sales and marketing skills to students of various ages. The Sales and Marketing Education courses cover topics such as career guidance, hands-on teaching, computer systems and the principles of sales and marketing. Related majors to Sales and Marketing Education include Trade and Industrial Teacher Education, Sales and Distribution and Marketing.

Marketing majors have to develop the ability to create and sell new products and services in ways that enable them to build a large and loyal group of customers; so, they discover the “special something” that people want and how to convince them that their product has it. A successful marketing major has to be a good leader; it helps if he/she is a team player, a person who understands other people. Strong writing and speaking skills are widely appreciated.

Typical courses of this major include services marketing, sales management, retailing, professional selling, product development, marketing strategy, marketing research, internet marketing, international marketing, integrated promotion and consumer behavior. Related careers to marketing include: top executives, sales worker supervisors, market and survey researchers, management consultants, copywriters, buyers and purchasers, art directors, and advertising, marketing, and public relations managers.